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Monthly Archives: September 2010
SEO – The Science of the Google Crawl
When Google finds, rates and ranks websites, there are three distinct parts of Google working together to achieve the end result; Googlebot, Google Indexer and Google query processor. Larry, Moe and Curly? Googlebot is the crawling robot (or spider) that finds your webpage, except it doesn’t actually crawl the web like a big robotic spider. Googlebot is more like your web browser; it’s a program on a computer. Much like a browser, Googlebot sends a request to your webserver and then downloads your page. Except, Googlebot is much faster than your computer and can load thousands of webpages at a time. When Googlebot downloads a page, it scans the page for links and adds all the links to a queue for additional pages to view. Once Googlebot has culled all the links off your page, it hands your page off to Google Indexer. Google Indexer stores the text from your page in Google’s index database. The indexer strips all the “stop” words from your text… like “is, and, how, the,” etc. The index is sorted alphabetically by search term, with each entry containing a list of documents that contain the term. So, for example, the index entry for “weight loss” contains a list of millions of pages that contain the word “weight loss” in the page text, whereas the index entry for “weight loss tea” might contain fewer terms because not all weight loss sites are about tea. See? Google Query Processor (QP) has three distinct parts of its own. First, there’s the user field on Google’s main page, where you type in a keyword and submit your search to the query processor. Then there’s an engine that matches the query to the data in Google’s index, and the engine that formats the results in the right order. So, when Jane Doe goes to Google and searches for weight loss, the query is sent off to the query engine to pull up all the pages containing those words. Then the results are examined to find the best match. Google’s engine looks at over 100 factors to decide how to arrange all those results. They look at things like page rank, number of incoming links, is the phrase in just the body copy or is it also in the page title and url? It looks at stored data regarding user interaction, too. Do most people who click this link hit the back button and come right back? Is this a page that is updated often and current? Based on all the factors, Google determines the pages they feel would be the best match for the searcher’s query. The most amazing part is that the entire process from search query to results happens in a fraction of a second. Get to the top of Google . No scratching and clawing required. SEOKats.com Source: Ezine Continue reading
AFF – How To Select Custom Made Software Used In Affiliate Marketing
Affiliate marketing requires that we use software tools. In many cases the software has to be custom made. How do you select custom made software? When you are buying ‘get more traffic’ software you want to add or change a function of your website or your business. You have a specific goal in mind and you know what you want. A piece of software caught your attention because the seller used the right keywords. Great! You are ready to pay for the software and install it immediately. Now is the time to stop and ask some questions. Will the software completely satisfy my need or it will solve only part of my problem? Do I need to learn something new in order to use new software? It’s always great to learn something new. But you will have to delay installation of the software. The software trial period might run out and you will be stuck with the software you don’t need Is the software refundable? If you don’t like the software and it’s not refundable, you have a problem on your hands It’s great if you know in advance that the software is tested really well. The problem is that if you ask this question, the chances are that you will not get a straight answer. Nobody will tell you that the software was not tested properly. Look for undeniable proof that the software was indeed tested sufficiently and is working without giving you any frustration. One way to do it, is to try to find a forum and see what people are saying about it. Let me give an example. At the time when I purchased Thesis theme for WordPress I knew there was a forum. I also searched for “thesis theme WordPress”. Search returns 899,000 results today. If you look closely at the results, you will notice that the search results include subjects: Pricing, Tutorials, Video Tutorials, About Thesis, the WordPress Theme, Article Tutorials, News, Community Tutorials. 899,000 search results is not a joke. Every search result is a link. It takes a long time to create so many links. It is not a straight evidence that the software is good, nevertheless it has to be taken into consideration. What Is the Undeniable Proof That the Software Is Good? Your own test results are undeniable proof. Install the software. Check every option. Does every option work? Some options have to be tested first, because they might work under certain conditions. Check every option separately and in concert with other options. Test the software for 30 days at least. An error might pop out when the excitement is gone. A good idea is to buy the software through ClickBank. We all know that ClickBank does not give any problems when you want a refund. And the trial period is 60 days. Alla Goltsman is a Software Developer turned Freelance Writer and Internet Marketer Visit her blog Legitimate Ways To Make Money Online She posts candid and honest reviews of products used in Affiliate Marketing. Follow Alla on Twitter MoneyKnot Source: Ezine Continue reading
Posted in Affiliate Programs, Social Marketing, Website Designe
Tagged Affiliate Programs
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GA – Is Google AdSense Your Only Revenue Source?
Is Google AdSense your only source of internet income? If your answer is yes, you should look more sources of revenue stream. If you intend to apply more than one Google AdSense account, think twice if you have such intention. Your AdSense accounts will likely to get banned. Yes, this is a true fact. I know you hate to read every word on their terms of service, including myself. However, when you have a multiple AdSense accounts are suspected to be misused, not only your account, all your earning through Google AdSense will be forfeited too. This will not happen immediately but will happen over time. So use your AdSense with caution. But what happen if your AdSense accounted is being suspended? With today’s Google stringent AdSense application criteria, it will take a lot of effort to recover your AdSense account back. Alternatively, you can buy a Google AdSense account via AdSenseG. However, there is no 100% guarantee you can get an account even you willing to pay for it, unless your application is able to meet their review criteria. At least, you must have a good business website to submit your application for review. Here is a little secret way where you can try to apply an AdSense account absolutely free. It’s easy and free and you don’t even need a blogger blog. Step 1: Sign up with Indyarocks Step 2: Complete the minimum requirements through Indyarocks with AdSense application. (i.e. you have to upload at least 10 photos and fill 50% of profile information and so on.) This site is a social media site from India. It may look award for you to join into the site if you are not from India, however, if you still having a hard time to apply an AdSense account, it is worth to try this alternative way out to see if this works for you. As long you don’t give up, you will find a way. If you are serious to earn money online, Google AdSense is one of the many earning channels you can use on internet marketing. You will face many obstacles on the journey of internet marketing, especially for a newbie in this field. Walk away is not an option. If you choose to face your obstacles, you are likely to achieve success on internet marketing. What make internet marketing turn out to be successful is to figure out a system that will work. Find a way that a human can easily to do it as possible and then figuring out how to do it. Repeat the same process of the system and turning the web traffic into money. Before starting an online business, sit down and take a look at your business. Make sure you don’t fall into the trap that will turn you fat and lazy. One important thing to take note, make sure you are not getting most of your traffic or leads from one source. If your only source of traffic fails, your business will not able to generate income for you. This also implies to your income source. Let’s say, if your Google AdSense is the only source of income generator, and it has been suspended by Google, there will be no other avenue to replace your current AdSense revenue. Does this make sense to you? Sion Tan, an internet entrepreneur, wrote an ebook “Business Without Qualification” at Success Novice and inspire to create a learning channel to share internet marketing experience with newbie. Learning internet marketing made easy for novice via http://www.successnovice.com Source: Ezine Continue reading
Posted in Google Adsense Tips, Website Designe, Website Templates
Tagged Google Adsense Tips
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