Search Engine Strategies for Affiliate Websites

The major search engines are always on the lookout to improve their search results and to weed out websites with duplicate content. They are also weeding out websites that mainly contain affiliate links. This is going to affect quite a few businesses on the Internet that depend on affiliate links to generate revenue.Especially the last Google update kicked some major affiliate players out the index – leaving those websites out in the rain. Loss of traffic was immediate and loss of revenue was dramatic. Future updates can be even more dramatic – therefore threatening the existence of online businesses depending on affiliate marketing. It can also affect the actual company running the affiliate program as their sales would go down if affiliates fail to generate leads.There are certain strategies affiliates can implement to reduce the risk of being de-listed from Google, Yahoo! or MSN. No affiliate website should match another one to avoid being punished for duplicate content. Each a…