We have all seen the promises of ‘first page of Google, or you don’t pay us’ or ‘number one on Google for your keyword or no fee’. These are called positioning SEO services and sometimes sound a little too good to be true.
So are these offers legitimate, and if so, how are they able to guarantee rankings?
Yes Positioning SEO Services Are Legitimate
These companies will guarantee that they can rank your website in Google for certain keywords for a fixed price (that you don’t have to pay if they are unable to do so.
As this does sound too good, let me show you exactly how they are able to offer this kind of a service (and not go bankrupt!)
1. They Are Professionals
These SEO companies know what they are doing, and exactly what it will take to rank for certain keywords. This allows them to give you a fixed price to rank for a keyword.
2. They Must Approve Of The Keyword
If you go to one of these companies and ask to employ their positioning SEO services for a keyword such as ‘credit card’ or ‘vacation’ you will most certainly get rejected.
One of the tactics that these professionals use when they offer this service is that they restrict the keywords that they will target. They will only allow it on keywords that have limited to medium competition – while still having a decent amount of daily search traffic.
It would be nonviable for them to allow extremely competitive keywords into their services as they keywords can sometimes take many months if not years to rank well for (but when you do, you have an amazing asset!)
3. They Recommend Continuing Services
A lot of times this positioning SEO service is a lead on to further work. They gain a lot of interest and initial work through the guaranteed placement, but search engine optimization is something that needs to be done of a continuing basis – so they prove their skills with the initial service and then put you on to a monthly SEO contract.
This really is a smart niche that SEO professionals have created for themselves, as it is similar to the ‘try before you buy’ offer that a lot of other industries are using. However each website has different needs and you should do your research before deciding on which SEO company you will hire.
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If you are looking for a more affordable seo option you may want to consider learning and implementing search engine optimization yourself. You can learn more at my seo blog. Source: Ezine |
